DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
Three Tips to Overcome Digital Marketing Attribution Analysis Obstacles
Digital Marketing attribution analysis is one of the most important aspects of a robust digital marketing strategy. To achieve the best ROAS from your digital marketing efforts, you need to gain in-depth insights into how your advertising channels perform, including how well they drive conversions. When advertising on multiple channels, it is essential to understand your digital marketing mix’s true value and how each channel contributes to the final conversion. These insights inform your...
How to Make Video Ads: Online Video Advertising Tips
Elements of Video Advertising: Tips and Tricks Whether you’re creating video ads from scratch or using assets created for other mediums to edit for online video advertising, there are a number of tricks you can use to optimize your ads online. Here are the essential elements of video advertising with some short video ads examples so that you can start creating more effective video ads. Tip #1: Make the most of the first 5 seconds Your ads can be a 6-second, 15-second, or 30-second spot, and...
Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA
Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue. Maintaining strong partnerships with one of the leading UK’s online...
What is Google Firebase: Getting Started with Mobile Application Analytics Tool
In the highly competitive everyday evolving environment, brands aim to improve their customer acquisition and customer retention strategies to generate better business outcomes. They strive to personalize their marketing efforts to obtain users’ attention, convert them into customers, and, later, lifetime clients. So, what is essential for consumers and how can brands earn their attention? The first thing is a user-friendly website that drives positive customer experiences. Consumers want to access the...
Top Search Engine Advertising Tips for Lower CPAs
With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property, it’s clear why brands in retail, nonprofit, insurance, and gaming rely heavily on search engine advertising to reach consumers and drive revenue. No matter what type of paid search advertising goals you have for your brand, it’s important to ensure that your search engine advertising budget drives revenue in a cost-effective way that delivers the best ROI. To drive better ROI in paid search...
Google Ads Data Hub: Next Consumer Data Privacy Generation
Customer data privacy has become a top ad tech industry concern in 2020. Consumers care about transparency into how their data is used. The government supports consumers by releasing privacy regulations like GDPR and CCPA. Companies like Apple and Google follow government initiatives by making changes in browser cookie policy restrictions. Advertisers and brands use cookies to track users’ behavior across domains for ad targeting and content personalization. They also measure cross-channel attribution and set...
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