DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
DELVE Wins at Digiday Awards
DELVE and Stride Gaming Win Best AI Campaign at Digiday Awards Europe Boulder, CO – January 25, 2021– DELVE, the digital marketing agency that helps brands improve marketing ROI and accelerate revenue growth, has announced that it has won a Digiday Marketing and Advertising award. Digiday Marketing and Advertising Awards Europe recognizes the companies, campaigns and technology modernizing European marketing and advertising. At the virtual awards ceremony held in December, DELVE was announced a winner in...
Message from the CEO
Heading into 2021 with Gratitude and Hope 2021 Is Almost Here – And I Couldn’t Be More Excited 2020 has been such a challenging year. I personally cannot wait for January 1, 2021! While I know leaving 2020 behind will elicit purely symbolic relief, I am eager to move beyond the many ups and downs of this past pandemic year and embrace a new year filled with promise and possibility. Over the past year, DELVE has been on quite a rollercoaster. February, March and April were nerve-wracking from a...
Amazon DSP Can Be a “Friend” to Brands
That Typically View Amazon as a “Frenemy” Amazon Demand Side Platform (DSP) is a true “intent-first” Demand Side Platform that offers wins for both Brands using the platform and for Amazon as the owner of the platform: Brands: As advertisers, get access to Amazon’s powerful High-Intent Audiences, andAmazon: Is able to monetize audiences that go to amazon.com but abandon the purchase funnel. As a result, whether a Brand does - or does not - sell on amazon.com, with Amazon Demand Side...
Google Analytics 4: Should You Upgrade Now? (In a Word: Yes)
Even if your current Google analytics implementation and setup is close to perfect and you weren’t planning to make changes, you should strongly consider upgrading to Google Analytics 4. Reasons to Make the Switch: 1. A History of Ongoing Improvement Google Analytics 4 is the newest version of a tool that first launched 15 years ago Google acquired Urchin Analytics in 2005. Two years later, the traditional (classic) Analytics code was developed. By 2013, a new version, Universal...
Google Ads Budget Pacing in Paid Search Engine Marketing
The average internet user conducts between 3-4 Google searches per day. Given that there are roughly 1.7 billion people using Google daily, search engine marketing and advertising via Google Ads offers a significant opportunity to drive traffic to your site, increase conversions, and generate better revenue. There are several ways to optimize your search engine marketing and advertising. However, google ads pacing is one of the best ways to run more efficient search engine marketing and advertising...
What is Amazon DSP and How to Reach Amazon Target Audiences
Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...
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