DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
Uncover Lower CPAs for Insurance Marketing with Multi-Touch Attribution
Marketers know how important it is that their paid advertising reaches their target audience with the right message, at the right time and place. This concept is even more important when it comes to advertising in the insurance vertical when life events such as getting married, having a child, or making a big purchase (such as a new car or home), often trigger conversions (such as customers applying for new insurance policies). In fact, a recent study from Deloitte found that having children, changes...
Improve Data Analysis with Google Data Studio 360
A massive amount of data accompanies the everyday work of a marketer. They need to understand, analyze, and visualize the most essential pieces of their data and turn it into actionable insights that will bring better business outcomes. Due to the global crisis, all businesses faced unexpected changes which in turn forced brands to evaluate how strong their marketing strategy was. Instant adaptation to the shifting environment meant marketers needed to leverage their own data to make informed decisions...
Top 5 Programmatic Advertising Challenges and Solutions
Marketing leaders aim to control spendings more precisely now than ever before. Regardless of whether a brand partners with a digital agency or has an in-house team, increased marketing efficiency and effectiveness are vital objectives marketers want to achieve with programmatic advertising. Despite the economic crisis related to COVID-19, programmatic marketing continues to grow. Brands are either seeking ways to adopt programmatic media buying to their marketing strategies or are working to improve their...
Top 5 Programmatic Advertising Best Practices for Better Marketing Efficiency
What is the role of display, video, and audio advertising in your brand’s digital marketing strategy? No matter what type of product or service you sell, digital advertising is likely one of your most important sources of revenue and user engagement. In fact, Forbes magazine predicts digital marketing spend in the US will near $120 billion by 2021, and they also predict that “investment in paid search, display advertising, social media advertising, online video advertising, and email marketing...
Gerber Life Insurance Increased Policy Retention by 59% at a 32% lower CPA
Performing cross channel advertising activity with disparate data sources is complex for any marketer. By executing several projects for one of the insurance industry’s top providers, Gerber Life Insurance Company (GLIC), we can truly say while challenging, it is doable. As the insurance industry marketing approach evolves to focus on consumers directly, GLIC took the opportunity to also shift its business objectives from a pure product-focused to a more customer-centric strategy. Their goal was to consolidate...
Digital Creative Best Practices For Display Ads: Set Up Campaign For Success
The display advertising world has evolved extensively. Marketers aim to personalize display ads rather than just putting them on the web pages in hopes of success. Designing high-performing display ads are a combination of both art and science. There’s no one-size-fits-all approach, but there is a formula for a good foundation that will set you up on the path to success. So, what makes good display ads? Good display ads have four elements: Message, Image, Design, and Variation. Let’s talk...
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