DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
Pandemic-Proofing Insurance Marketing Strategies
Delve Goes Deeper: Insurance Marketing Learn how to leverage customer behavior marketing strategies that enhance ROAS, CPA and ROI across mediums. This is the first post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. “Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only...
Meet the Team: Betsy Sellars
Name: Betsy Sellars Title: Head of Media What are your job responsibilities? I oversee our Programmatic, Search, and Paid Social media teams. We manage media campaigns for a variety of different clients and have a full-service digital media offering: everything from direct response campaigns to branding campaigns, from branded search to Connected TV. For all media, we work closely with our analytics team to make sure we are measuring performance and are accountable to that performance. We optimize our...
4 Ways to Boost Your Programmatic Display Results
Delve Goes Deeper: Amazon DSP Leverage the power of Amazon intent data for your business. This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is...
How Personalization Drives Profitability
Delve Goes Deeper: Retail Marketing Learn how data-driven optimization helps retailers accelerate market share gains in their most profitable segments. This is the second post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Retail leaders understand that marketing efficiency is all about aligning the right message, in the right medium, at the right time, to the...
DELVE Names Agata Krawiec-Rokita
General Manager, CEE BOULDER, Colo., March 11, 2021 /PRNewswire/— Today, DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced that former McKinsey consultant and RTB House executive, Agata Krawiec-Rokita, has joined the company as General Manager, Central and Eastern Europe (CEE). DELVE currently has 5 offices in 4 countries. Ms. Krawiec-Rokita will oversee CEE go-to-market strategy, partner relations, key accounts, and other critical...
DELVE | Post-Cookie World
On March 3rd, Google officially confirmed that once 3rd party cookies are phased out of the Chrome browser (within the next 18 months), Google will not work or support any alternate user-level identity solutions. In other words, similarly to Apple, Google will be removing user-level identity solutions (for the sake of consumer privacy) and this move will have a major impact on the world of digital advertising. After a couple of years of Apple announcing an update to its ITP (Intelligent Tracking Prevention)...
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