Grow global engagement through marketing analytics

The second half of 2022 has brought much more uncertainty to marketing and tech service providers. Even those in high demand and winning lots of business into the essence of brand success, this podcast underscores the unique power of focus in today’s distraction-riddled world. More than ever, brands grapple with many distractions, unwavering focus has become the key behaviour that will guide them towards their potential.

Brands are constantly ambushed by new technologies, aggressive competitors, and relentless communications. But, the most visionary brands and leaders understand that: mastering the art of saying ‘NO’. Prioritising becomes less about selecting what to pursue and more about discerning what to deliberately ignore.

In each episode, we speak to CMOs, authors, academics, practitioners, and visionaries—who have harnessed focus and mastered the art of saying NO.