DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Trending
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
A Senior Data Scientist on Daily Life at DELVE—and Cooperation with Google
Michał Wrąbel gives us an inside look at his duties as a DELVE Senior Data Scientist, from everyday tasks to technologies used—and how it all helps drive client ROI and revenue growth. Michał, what do you do at DELVE? I work as a Senior Data Scientist developing various machine learning models. These models can help predict, for example, which consumers are likely to start resigning from a client’s services, or which recently acquired consumers are long-term prospects. Just knowing that some...
A Blueprint for Successful Marketing Transformation
How Gerber Life Insurance Company converted billions of first-party data records into millions in marketing value Just about every marketing leader I talk to today understands that their first-party data is a huge, largely untapped asset. Now, as third-party cookies phase out, they’re feeling intense pressure to do something around first-party data. The challenge is figuring out where to start. Too many marketing organizations are spinning their wheels because they’re focused on the...
Why smart marketers are fast-tracking the migration to Google Analytics 4
A 7-step guide to a successful transition from Universal Analytics to Google Analytics 4 Roughly a year after introducing its next-generation Google Analytics 4 (GA4) platform, Google officially announced it will sunset the widely used Universal Analytics (UA) platform in July 2023. The UA sunset gives a definitive urgency to the migration to GA4. But as GA4’s next-generation capabilities for cross-channel, cookieless measurement advance, savvy organizations are fast-tracking the transition to build...
5 Media Trends Shaping 2022
What advertisers need to know for smart planning in 2022 and beyond Key trends to help advertisers confidently plan for 2022: OTT and CTV lead surge in digital ad opportunitiesConnected commerce growing as big names introduce new solutionsQ4 rush spreads into Q3 as consumers shop earlierShifting to awareness-focused advertising to beat supply chain disruptionsPreparing for three paradigm shifts looming on the horizon The last two years proved all of the cliches about unpredictability and the...
DELVE Announces Appointment of Arash Aminpour as Chief Legal Officer
BOULDER, Colo., March 10, 2022 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that Arash Aminpour has joined the company as Chief Legal Officer. In this newly created role, Aminpour will be responsible for all legal, compliance, and administrative affairs at DELVE, as well as developing internal company policies for the rapidly growing global company. Aminpour will report directly to DELVE’s Founder, CEO & Chairman of...
What Is DV360 and Is It the Right Tool for Your Business?
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running media. Being a part of the powerful Google stack for Marketing allows this Demand Side Platform (DSP) to naturally integrate with Studio for developing compelling creative assets, Campaign Manager (CM) for seamless ad serving, and Google Analytics for measuring success. Google Ads (former Adwords) is a widely used platform for buying ads,...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.