DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
Independent Digital Agency DELVE Joins Worldwide Partners to Expand Global Footprint
Boulder-based shop adds expertise and consistent track record to expanding network BOULDER, COLORADO (July 10, 2023)—Expanding its scope and remit, independent performance agency DELVE has joined global agency network Worldwide Partners, Inc. (WPI) as its newest partner. With over 80 agencies in more than 40 countries, WPI’s model matches brands and campaigns around the globe with specialized expertise drawn from across the network. “We were founded in the US but have deep roots globally, especially in...
AI Set to Revolutionize Paid Search Marketing: 3 Pre-Game Tips for Playing to Win
As presented during last year’s I/O developer conference, Google will be using generative AI to radically overhaul the search experience. Instead of 10 blue links, users will get something more like a "cockpit" displaying content pulled from all corners of the web and structured to address the user's search query. For example, a search for a product would result in a summary of top purchase considerations along with a list of products ranked according to these considerations. Even if not yet fully...
Here Comes the AI Cavalry: Highlights from Google Marketing Live 2023
Picture this: a gathering of brilliant minds, industry leaders, and an abundance of acronyms like SEM, P-Max, ROI, ML, and AI as far as the eye can see. Now, add a ton of futuristic AI advancements into the mix, and you've got yourself Google Marketing Live 2023. In this edition of the company’s annual event showcasing their latest innovations and thinking around digital marketing, Google kicked off with a reality check. Today’s customers are smarter, exhibit increasingly sophisticated shopping behavior, and...
Data-Driven Marketing Transformation Guide: 10 Steps to Build a Winning First-Party Data Marketing Strategy
Our DELVE CMO Survey Report showed some promising — and troubling — trends among top marketing leaders around the globe. One thing is clear: Leading brands are accelerating their digital marketing transformations and rapidly activating first-party data to drive next-generation marketing strategies. No matter where your organization is at today in terms of marketing transformation, there are clear best practices for building and executing winning first-party data strategy. Here are 10 tips that DELVE has honed...
3 Mindset-Shifting Recommendations for Turning Personalization Pressure to Your Competitive Advantage
Today, there’s a lot of talk about consumers wanting hyper-personalized experiences at every step of their journeys with brands. It isn’t hype. Almost 1,000 consumers we surveyed in our 2022 Digital Friendly Brand Index told us so. They said they expect brand communication to be relevant to their needs and delivered as often as they like via their favorite channels. If you’re a marketing leader, this means the pressure to personalize is indeed on. According to our in-house research, you're likely...
Why Google is Emphasizing Data-Driven Attribution Modeling and How You Should Respond
What to Do After Google Analytics First-Click Attribution Models Go Away in June 2023 Starting in June 2023, in Google Analytics you will not be able to select first-click, linear, time-decay, or position-based attribution models for Google Ads conversion actions not already using one of these models. After that point, you will be able to select only data-driven attribution (DDA), last-click, and external attribution models for new Google Ads conversion actions. Any conversion actions still using...
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