DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Configure Your Google Ads Tag to Enable Enhanced Conversions
In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...
Avoiding the A/B Testing Trap
The Importance of Structuring the Correct Control Group Split Marketers have known for years that testing is key to developing impactful ad messages and product offers before scaling their campaign investments. However, not every marketer structures and conducts experiments correctly -- including basic A/B tests. One of the most important decisions in structuring A/B tests is the user split between the control group and the variation group. Risk aversion can lead to incorrectly splitting these groups...
Alternatives to Multi-Touch Attribution for Measuring Marketing Performance
Accurate attribution will require a combination of measurement techniques that measure the full marketing funnel. By Svetlana Filipson | Head of Analytics, Delve Multi-touch attribution (MTA) tools such as Google Analytics 360 and Adobe Analytics are universally accepted ways to measure marketing performance—but they also can lead to biased results and incomplete buyer journey insights. With third-party cookies going away, traditional multi-touch attribution models may become even more unreliable. As a...
The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP
DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named...
Meet the Team: Jill Stelter
Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...
Meet the Team: Ryan Abely
Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...
DELVE Deeper: Attribution Modeling
Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....
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