We delve into the
essence of brand success
Hosted by Greg Sobiech
About the show
DELVE into the essence of brand success, this podcast underscores the unique power of focus in today’s distraction-riddled world. More than ever, brands grapple with many distractions, unwavering focus has become the key behaviour that will guide them towards their potential.
Brands are constantly ambushed by new technologies, aggressive competitors, and relentless communications. But, the most visionary brands and leaders understand that: mastering the art of saying ‘NO’. Prioritising becomes less about selecting what to pursue and more about discerning what to deliberately ignore.
In each episode, we speak to CMOs, authors, academics, practitioners, and visionaries who have harnessed focus and mastered the art of saying NO.
Intel’s Allyson Klein on how marketers can simplify their messaging to focus on what drives value
All episodes
ex Verizon’s Brian Rowley on Enhancing Engagement with Target Audiences
CMO of BrightSign
Partners in Health’s Francesco DeFlaviis: 5-Year Plan for Transformational Change
Principal and Chief Advancement & Communications Officer at Partners In Health
Hosted by Greg Sobiech
Greg Sobiech is the Founder and CEO of DELVE, a CEO of Delve, a Performance Media Agency. With over two decades in the industry, Greg advocates for an analytics-first approach, emphasising the power of data in driving marketing RoAS.
He recognises the rising trajectory of CPMs and CPCs and understands the nature of platform algorithms. For Greg, the key to sustainable success is identifying a brand’s ‘super-fans’ and tailoring strategies accordingly. Through DELVE, he’s committed to aiding DTC brands in maximising returns and consistently expanding their market footprint.
